Optimizing content distribution using a model

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United States of America Patent

PATENT NO 11531925
APP PUB NO 20170364822A1
SERIAL NO

15183335

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Abstract

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Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for optimizing content presentation. In one aspect, a system includes a training database that stores training data including attribute information about users and corresponding proxy metrics quantifying behavior by the users following content presentation; a content database; a model generator that accesses the training data and trains a model for content distribution; and a content distribution server that receives a content request, uses the model to select content, transmits data identifying the selected content, wherein the model: obtains a set of attributes for a user associated with the request, receives information about a given content, predicts a proxy metric based on the set of attributes and the information about the content, the predicted proxy metric providing information about subject retention or awareness; and identifies the given content for distribution if the predicted proxy metrics meet a threshold.

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Patent Owner(s)

  • GOOGLE LLC

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Chen, Kai Manhattan Beach, US 461 3901
Davies, Scott Tadashi Santa Monica, US 10 10
Jiang, Wei Los Angeles, US 443 3866
Tavafi, Maryam Marine del Rey, US 2 5
Tipton, Peter Zaimis Marina Del Rey, US 2 5
Wang, Michael Jee-Kai Playa Vista, US 2 5

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