Trend-factored RFM scores to improve campaign performance
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United States of America Patent
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Dec 11, 2018
Grant Date -
Dec 28, 2017
app pub date -
Aug 16, 2017
filing date -
Aug 8, 2013
priority date (Note) -
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Abstract
A computer determines an RFM score for each of a plurality of contacts, each RFM value comprising a recency value, a frequency value and a monetary value respectively based on assigning recency values, frequency values, and monetary values of the plurality of contacts to a bin of a group of bins. The computer generates trend factors, based on patterns of sequences of transaction information and timestamps of each transaction for each contact of the plurality of contacts. The computer generates a trend factor, based on the patterns generated for each of the plurality of transactions for each contact of the plurality of contacts, and assigns contacts to generated increasing trend factor bins or decreasing trend factor bins based on applying the trend factor value to at least one of the recency score, the frequency score, and the monetary score, for each contact of the plurality of contacts.
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