TIME-DEPENDENT DEMOGRAPHICS FOR DIGITAL BILLBOARDS

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United States of America Patent

SERIAL NO

15547778

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Abstract

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In examples provided herein, a method comprises calling a demographics package to analyze data associated with electronic toll tags used on a toll road along which a digital billboard is positioned to determine time-dependent demographics of drivers of vehicles driven on the toll road. The method also includes calling an advertisement selection package to identify an advertisement to be displayed on the digital billboard, where the advertisement to be displayed is based on the time-dependent demographics of the toll road. Further, the method comprises transmitting the advertisement to be displayed to the digital billboard.

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Patent Owner(s)

Patent OwnerAddress
ENT SERVICES DEVELOPMENT CORPORATION LP11445 COMPAQ CENTER DRIVE WEST HOUSTON TX 77070

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
GIBSON, Jonathan Austin, US 21 66
MILLER, Joseph Herndon, US 82 1073
VENKATRAMAN, Shivaprasad Singapore, SG 5 14
WILKE, Clifford A Herndon, US 14 17

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