Systems and methods for measuring mobile advertisement effectiveness
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United States of America Patent
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Jun 30, 2020
Grant Date -
Feb 8, 2018
app pub date -
Mar 11, 2016
filing date -
Mar 13, 2015
priority date (Note) -
In Force
status (Latency Note)
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Abstract
Systems and/or methods for determining effectiveness of advertisements using devices and/or beacons and/or tags. A mobile device may send a request to an advertisement server. In response to the request, the mobile device may receive, from the advertisement server, an advertisement, an advertisement identifier, and a location identifier. Hie advertisement identifier and the location identifier may be associated with the advertisement. The mobile device may store one or more of the advertisement, the advertisement identifier, or the location identifier. The mobile device may scan (e.g., periodically scan) and/or receive a radio identifier. The radio identifier may be received via a short range signal. A watchdog component (e.g., a watchdog function), running on the mobile device may compare the received radio identifier with the location identifier. If the received radio identifier matches the location identifier, the watchdog function may send a message to the advertisement server.
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