SYSTEMS AND METHODS FOR ALLOCATING MOBILE ADVERTISEMENT INVENTORY
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United States of America Patent
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app pub date -
Jan 22, 2016
filing date -
Jan 23, 2015
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Abstract
Systems and/or methods for determining an effective viewing time of an advertisement displayed on a device such that a price for the advertisement may be based on the effective viewing time may be provided. For example, first movement data based on a first movement of the device may be measured or determined. A time of displaying the advertisement on the device may be measured or determined, for example. During the time of displaying the advertisement, second movement data based on a second movement of the device may be measured and/or determined. The first movement data, the second movement data, and/or the time to an advertisement service may be sent (e.g., to an advertisement service) such that the effective viewing time for the advertisement and/or the price based thereon may be calculated or determined based on the first movement data, the second movement data, and/or the time.
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