Importance

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Abstract

In one embodiment, a method includes, for each of several first users of an online social network, accessing a social graph maintained by an online social-networking system, the social graph comprising nodes and edges. The method further includes generating a suggestion to post a user status update comprising content related to an event. The method further includes, for each of the first users, determining a conversion score for the first user based at least in part on one or more second nodes that are connected by an edge to a first node corresponding to the first user, wherein the conversion score represents a probability that the first user will adopt the suggestion to post a user status update comprising the content related to the event. The method further includes for each of the first users with a conversion score above a threshold score, sending the suggestion to the first user.

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First Claim