Content recommendations using personas

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United States of America Patent

PATENT NO 10791369
APP PUB NO 20180070138A1
SERIAL NO

15694296

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Abstract

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Systems and methods for generating and displaying groupings of content recommendations using personas are provided. The system determines content for each of the plurality of personas. The determined content for each of the plurality of personas comprises content that shares a common genre or theme for each persona. The system populates each of the plurality of personas using the determined content for each of the plurality of personas. The system then causes display of at least some of the plurality of personas on a viewing device of a user. The at least some of the plurality of personas is selected for the user based on device data corresponding to the user, whereby the device data indicates user preferences and interactions with previous content.

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Patent Owner(s)

Patent OwnerAddress
OPENTV INC275 SACRAMENTO STREET SAN FRANCISCO CA 94111-3810

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Chai, Crx K Oakland, US 52 929
Chen, Robert Mountain View, US 136 2395
Fishman, Alex San Francisco, US 94 2572
Kempe, David Daniel San Jose, US 14 94
Zhao, Colin Shengcai Sunnyvale, US 16 145
Zimmerman, Danielle Maslow East Palo Alto, US 13 93

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