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Abstract

A computer implemented method of identifying and classifying customer segments is disclosed. The method comprises: receiving customer purchase history data for a plurality of payment cards of a payment card account type associated with a merchant organization, the customer purchase history data comprising indications of transactions carried out by customers using the payment cards of the payment card account type at the merchant organization; grouping the customers into a plurality of customer segments using the purchase history data; receiving payment card accounting data for the payment card account type, the payment card accounting data comprising indications of accounting data associated with the payment card account type; calculating a revenue value for each customer segment of the plurality of customer segments; and classifying the customer segments according to the revenue value.

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First Claim