Importance

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Abstract

A sales promotion processing device according to an embodiment includes an input device, a display device, a communication interface, and a processor. The input device receives input of one or more criteria for a planned sales promotion. The processor generates a new sales promotion based on the received one or more criteria. The processor retrieves, from a sales promotion database that stores data related to past sales promotions via the communication interface, one or more past sales promotions having at least a predetermined number of criteria that are similar to the received one or more criteria. The processor predicts a result of the generated new sales promotion by evaluating the generated new sales promotion relative to feature data extracted from the criteria of the retrieved one or more past sales promotions by machine learning. The display device displays the predicted result.

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First Claim