CROSS-OPTIMIZATION PREDICTION FOR DELIVERING CONTENT
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United States of America Patent
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Issued Date -
Sep 13, 2018
app pub date -
Mar 9, 2017
filing date -
Mar 9, 2017
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Abstract
When an opportunity arises to present a content item to a user, an online system delivers a content item to a user according to a first content delivery strategy associated with the content item. For the impression of the content item to the user, the online system tracks attributes associated with the first content delivery strategy. In addition to tracking the attributes associated with the first content delivery strategy, the online system also tracks attributes associated with at least one other content delivery strategy (a second content delivery strategy). The attributes tracked for the second content delivery strategy are used to train a machine learning model for the second content delivery strategy. The model is used to deliver the content item or other items according to the second content delivery strategy.
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