TRACKING ONLINE CONVERSIONS ATTRIBUTABLE TO OFFLINE EVENTS
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United States of America
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Issued Date -
Jan 23, 2020
app pub date -
Sep 27, 2019
filing date -
Sep 27, 2019
priority date (Note) -
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status (Latency Note)
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Abstract
Systems and methods are provided for determining a quantity of network location visitors that are likely generated or encouraged by specific offline events. A corresponding number of leads may then be attributed to and associated with those specific events. Ongoing conversion activity of those visitors may be tracked and associated with the offline events. Conversions of those visitors may be attributed entirely or partially to one or more specific offline events. The effectiveness of each offline may then be evaluated based on aggregate lead and conversion information.
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