Importance

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Abstract

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, to synthesize persona attributes are disclosed. In one aspect, a method includes the actions of accessing training data that includes attributes. The actions further include accessing selection criteria that is configured to select a portion of the training data. The actions further include selecting the portion of the training data by applying the selection criteria to the training data. The actions further include training using machine learning, and using the portion of the training data, a model that is configured to generate given synthetic attributes of given synthetic personas. The actions further include providing, to the model, a request for synthetic attributes of synthetic personas. The actions further include receiving, from the model, the synthetic attributes of the synthetic personas.

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First Claim