Importance

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Abstract

A self-standing display carton for containing and displaying an article has a generally hourglass configuration and comprises first and second spaced apart end walls and four upstanding sidewalls connecting the end walls. The sidewalls include a first pair of sidewalls, each having a generally U-shaped configuration including first and second end panels and an intermediate panel disposed between the end panels, the end panels inclining inwardly from their respective end wall to their respective intermediate panel. The intermediate panels of the first pair of sidewalls are in substantial abutting relationship and disposed generally perpendicular to the planes of the first and second end walls. Each of the first pair of sidewalls includes an aperture substantially conforming to the configuration of the article to be contained within the carton. The carton further includes a second pair of sidewalls each of which includes first and second spaced apart end portions and a central profile portion integral with and disposed between its respective end portions. Each of the end portions is generally triangular in configuration and disposed in mirror image relationship. Each profile portion has a length substantially equal to the width of the intermediate panels of the first pair of sidewalls and a width substantially equal to the sum of the thicknesses of the intermediate panels of the first pair of sidewalls. Thus, when the article is contained within the carton substantially the entire periphery of the article is visible.

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First Claim