Importance

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Abstract

An improved display and dispensing carton comprising front and rear walls, top and bottom walls and a pair of side walls all hinged together to form a generally rectangular enclosure has a rear wall composed of a plurality of separate plies which are connected flush together to form a relatively tear-resistant laminated wall structure. Openings are provided in the rear wall to receive a bracket for supporting the carton at the point of sale. A tear line extends along said carton top wall to facilitate removal of part or all of the top wall and part of the front wall at the point of sale and an advertising flap is connected to one of said rear wall plies underneath said cover so that when the cover portion is removed, the flap pops up above the carton more or less coplanar with the rear wall side to which it is connected to serve as an advertising surface.

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First Claim