Technique for testing television commercials
Number of patents in Portfolio can not be more than 2000
United States of America Patent
Stats
-
Mar 3, 1987
Issued Date -
N/A
app pub date -
Oct 24, 1985
filing date -
Oct 24, 1985
priority date (Note) -
Expired
status (Latency Note)
Importance
Abstract
A technique is disclosed for testing the effectiveness of a television commercial before it is broadcast. The commercial is displayed to a test subject in a realistic setting which includes a choice of programs from which he can select. The reactions of the test subject in selecting from among the various programs and commercials available to him are monitored and analyzed.
First Claim
Family
International Classification(s)
Cited Art Landscape
Patent Citation Ranking
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