Method of collecting response data from direct mail advertising
Number of patents in Portfolio can not be more than 2000
United States of America Patent
Stats
-
Jun 21, 1988
Grant Date -
N/A
app pub date -
Dec 23, 1985
filing date -
Dec 23, 1985
priority date (Note) -
Expired
status (Latency Note)
Importance
Abstract
A method for determining the effectiveness of a mass advertising wherein each advertising material sent to a particular addressee is encoded before sending with its unique identifying bar code bymbol. The material invites each addressee to return to the sender at least the portion of the material containing the symbol. The returned symbols are read and the information encoded in the symbol is transmitted to a computer containing a master file list of the respective symbols associated with the corresponding addressees. The information from the returned symbols is compared with the master file list for analysis of the effectiveness of the advertising.
First Claim
Family
International Classification(s)
Cited Art Landscape
Patent Citation Ranking
Advertisement
Advertisement
Advertisement
Recipient Email Address
Recipient Email Address
Comment
Recipient Email Address
Add to Portfolio(s)
To add this patent to one, or more, of your portfolios, simply click the add button.
This Patent is in these Portfolios:
Add to additional portfolios:
Last Refreshed On:
Changes done successfully