Audience survey system

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 4847685
SERIAL NO

07082587

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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A system for automatically surveying television viewership detects horizontal and vertical synchronization signals and determines the relative phases of these signals with respect to a time base counter in a survey unit. All stations in the viewing area are monitored to determine the relative phases of the broadcast synchronization signals with respect to a time base counter of the monitoring unit. Then, the data are correlated to determine the channels being viewed. Correlation is made by comparing the direction and magnitude of phase shifts of the synchronization signals in the surveyed unit with the data produced by the unit monitoring all stations.

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Patent Owner(s)

Patent OwnerAddress
AUDIENCE INFORMATION MEASUREMENT SYSTEMS INC1901 FISH HATCHERY ROAD MADISON WI 53713

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Gall, Richard C Middleton, WI 2 48
Paugh, Steven L Madison, WI 1 42
Weigt, Donald A Madison, WI 1 42

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