Image recognition audience measurement system and method

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United States of America Patent

PATENT NO 4858000
SERIAL NO

07244916

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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An image recognition method and system are provided for identifying predetermined individual members of a viewing audience in a monitored area. A pattern image signature is stored corresponding to each predetermined individual member of the viewing audience to be identified. An audience scanner includes audience locating circuitry for locating individual audience members in the monitored area. A video image is captured for each of the located individual audience members in the monitored area. A pattern image signature is extracted from the captured image. The extracted pattern image signature is compared with each of the stored pattern image signatures to identify a particular one of the predetermined audience members. These steps are repeated to identify all of the located individual audience members in the monitored area.

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Patent Owner(s)

  • NIELSEN MEDIA RESEARCH, INC.;MALACHI PARTNERS LLC, A FLORIDA LIMITED LIABILITY COMPANY

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Lu, Daozheng Dunedin, FL 45 9397

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