Importance

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Abstract

A display for point of purchase items or packages includes a panel such as cardboard with one or more vertical rectangular slots with display hooks for supporting such items or packages mounted on the panel in the slots. The display hooks include front and rear rectangular mounting plates interconnected by a short narrow projection. The rear plate is somewhat thinner than the front plate and extends upwardly from the projection at a slight angle toward the front plate but above the front plate and forms a pad which extends generally parallel to the front plate. The lower end of the rear plate is spaced from the top of the projection slightly less than the width of the slot. Both plates are a width slightly less than the height of the slot. In this manner the hook is inserted by turning it on its side and inserting the top of the rear plate through the slot which springs away from the front plate. When the short projection engages the side of the slot the bottom of the rear plate snaps through the slot. The hook is then rotated to its upright position and slid downwardly until the short projection engages the bottom of the slot. Load moments on the hook do not produce any load moments on the edges of the slot which might be concentrated at the corners which would tend to tear the panel.

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First Claim