Importance

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Abstract

Promotional pieces in the form of printed items made from paper or other suitable sheet material are designed for mass production of a web press operation. After die-cutting and adhesive application, a printed continuous web is subjected to a series of manipulating steps of folding and/or severing and/or trimming to produce a folded, continuous web that can be transversely severed into a series of identical items, each including a pop-up assembly located between a pair of basepieces arranged in a folder-like construction. Upon the opening of the folder, a pair of pop-up panels interconnected along a central fold line rise from the planes of the respective basepieces carrying along therewith a placard, which may be a coupon or the like, that is prominently displayed in association with one of the pop-up panels in an attention-attracting mode.

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First Claim