Mall promotion network apparatus and method
Number of patents in Portfolio can not be more than 2000
United States of America Patent
Stats
-
Jan 1, 1991
Grant Date -
N/A
app pub date -
Dec 16, 1988
filing date -
Dec 16, 1988
priority date (Note) -
Expired
status (Latency Note)
Importance
Abstract
A computer system automates advertising and promotional campaigns. The computer system includes a magnetic stripe card reader, bar code reader, monitor, printer, keyboard, and touchscreen input device. Software executing on the computer manages the operations of these devices. The system displays advertisements and product or store locator maps, dispenses coupons, accepts product orders, and manages customer surveys. Customers are attracted to the system by promotional sweepstakes, thereby enhancing the effectiveness of the advertising and surveys. A frequent shopper campaign also attracts customers to the system.
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