Importance

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Abstract

A closed-loop computer-controlled merchandising coupon system which includes a coupon printer-dispenser installed at each supermarket, making it possible for a shopper to receive a merchandising coupon entitling him to a specified discount on the product identified in the coupon. The printer, which is computer-controlled, is linked to at least one manufacturer whose product is available in the supermarket, the manufacturer instructing the printer as to the data to be printed. The printer, when actuated by the shopper, prints on a universal coupon blank the identity of the manufacturer's product and the discount to which the holder is entitled as then determined by the manufacturer, the printed coupon then being dispensed. When the shopper purchases this product and redeems the coupon at a checkout counter at the supermarket, he is accorded the specified discount. Checkout counters at the supermarkets having coupon dispenser installations are linked to each manufacturer, thereby completing the loop, the manufacturer being provided with a readout of discount coupon transactions so that on the basis of this readout, he can alter the discount amount to be printed on the blank coupon.

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First Claim