Importance

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Abstract

A window sticker for pricing and fuel economy information about a motor vehicle can be readily positioned and repositioned on a motor vehicle window, and finally removed from the window without leaving an adhesive residue, and in integral form so that it serves as a customer receipt. A continuous web of coated hydrophobic bond paper, or printable plastic, is moved in a first direction to a press where fixed indicia, including fuel economy and price related word indicia, is applied to a first face of the web, and patterns of repositional adhesive are applied to the first face adjacent edges of the web elongated in the first direction. The repositional adhesive patterns are covered by release material strips to protect them. Application of the adhesive and protective strips may be accomplished simultaneously using tip-on or blow-on techniques with double faced adhesive label stock. Variable indicia is printed on the first face using a laser printer, including numerical indicia corresponding to and adjacent the fuel economy and price fixed word indicia. The individual stickers are burst from the continuous web, and if they contain marginal portions with tractor feed openings, the marginal portions are cut off.

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First Claim