Importance

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Abstract

A wrap around package for a video cassette or the like having a box-like portion to contain the video cassette and a covering flap to wrap around the box-like portion. At least one wall of the box-like portion has perforated edges thereon and an opening or tab to grasp the one wall to facilitate opening of the one wall while maintaining the integrity of the box-like portion to permit automatic and easy insertion of the cassette therein. Access to the one wall, and the contents of the package, is prevented until the covering flap is unfolded from over the one wall. Space is provided on the surfaces of the covering flap and on the walls of the box-like portion for printing of advertising thereon. The package requires unwrapping of the covering flap to remove the contents of the package. Preferably, the package is formed from a single piece of material. An individualized addressed written message may be inserted in the package in a collapsed position. A window is provided in the covering flap to expose the address on the message. A simple inexpensive package is provided for using video cassettes in the direct mail media.

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First Claim