Importance

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Abstract

A label for affixing to a container and delivering a foldable document is constructed from an opaque base layer, a folded strip or document, and a transparent outer layer. The outer layer attaches the folded strip or document to the base layer and encloses it between the base layer and outer layer. The outer layer is designed to be severed along one edge so as to allow access to the folded strip or document. The strip or document has at least one line of perforation for separating it into at least two parts. One part is a product information label which forms an outer panel when the strip or document is folded. Another part is a negotiable instrument which is immediately negotiable by either a customer or retailer. The opaque base layer contains indicia which is similar to the product information label, except for some visually noticeable difference. The reverse side of the negotiable instrument contains a questionnaire to be filled out by the customer, thereby providing market research data associated with the customer purchase of a product in the container.

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First Claim