Market research method and system for collecting retail store market research data
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United States of America Patent
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May 24, 1994
Grant Date -
N/A
app pub date -
Feb 5, 1992
filing date -
Feb 5, 1992
priority date (Note) -
In Force
status (Latency Note)
Importance
Abstract
A market research system and method are provided. A plurality of cooperating establishments are included in a market research test area. Each cooperating establishment is adapted for collecting and storing market research data. A computer system remotely located from the plurality of cooperating establishments stores a library of bar coded indicia and market research data collected from the cooperating establishments. A unique bar coded indicia is assigned to multiple displays within each of the plurality of cooperating establishments. A corresponding assigned bar coded indicia is applied to the displays within each cooperating establishment.
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