Method and system for building a database and performing marketing based upon prior shopping history

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United States of America Patent

PATENT NO 5327508
SERIAL NO

08016991

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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A method and system is disclosed for performing targeted marketing on infrequent shoppers. A check reader is provided for automatically reading the MICR code of a plurality of checks drawn on a plurality of different banking institutions. Circuitry detects the customer's checking account number in the MICR code of the checks. A terminal enters data relating to the customer's shopping habits. A database of the store's customers is created in response to the check reader, circuitry for detecting, and terminal. The selection is then made of a list of customers from the database who have not shopped at the store since a pre-selected date.

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Patent Owner(s)

  • CATALINA MARKETING CORPORATION;INTER*ACT SYSTEMS, INCORPORATED

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Deaton, David W Abilene, TX 37 11645
Gabriel, Rodney G Abilene, TX 30 11081

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