Importance

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Abstract

An in-store advertising system for displaying advertisements involves preparing graphical art from the actual products or from flat art, for each advertised product. Each frame is stored in computer memory as a digital graphics file. As desired, pricing and advertising copies are added as overlays to the digital art of each frame. Control data is defined for each frame indicating its destination location(s) and the run time for each destination location. The digital graphic files containing a digital frame and the respective control data for each frame are then loaded into an uplink control computer. The control data is analyzed by the uplink computer to compute an adlist which lists the digital frames and their respective destination locations. The uplink control computer is interfaced to a satellite addressable network control system (ANCS) to unmute the desired satellite receiver(s) at the remote location(s), based upon a predefined transmission script. The uplink computer then transmits the respective graphic files, control data and adlist via a satellite transmitter to a commercial broadcasting satellite. The remote receivers display the graphic data based on the code data.

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First Claim