Communication system and method with demographically or psychographically defined audiences
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United States of America Patent
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Aug 29, 1995
Issued Date -
N/A
app pub date -
Oct 9, 1991
filing date -
Feb 20, 1990
priority date (Note) -
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Abstract
A communication system capable of targeting a demographically or psychographically defined audience. A master database (20) is maintained, containing demographic and psychographic information about each audience member. This information is transmitted and stored in a channel selection/decoder (100) unit associated with each audience member's receiver. Multiple media messages are transmitted to each audience member. Accompanying the transmission is a selection profile command, which details the demographic/psychographic profile of audience members that are to receive each media message. The channel selector/decoder (100) unit associated with each member's receiver compares the selection profile with the demographic/psychographic information about the audience member and selects the appropriate media message for that audience member.
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