Technique for correlating purchasing behavior of a consumer to advertisements

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 5515270
SERIAL NO

08372075

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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Advertisements and promotions to which a consumer has been exposed are monitored together with the subsequent purchasing behavior of that consumer. The information is combined to analyze whether and to what extent the advertisements and/or promotions influenced the consumer's purchases. Purchases are monitored by producing a machine readable record thereof with a store cash register. The consumer inserts this record into a home unit which stores this information. The home unit is also capable of issuing a reward to the consumer for cooperating. Also, the advertising, promotion and/or purchase data is classified by the home unit into selected categories which can be accessed by a computer for further processing to provide, for example, certain test results of interest relatively quickly because only a portion of all the collected data needs to be analyzed.

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Patent Owner(s)

Patent OwnerAddressTotal Patents
WINMORE, INC.TENAFLY, NJ19

International Classification(s)

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  • [Patents Count]

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Weinblatt, Lee S 797 Winthrop Rd., Teaneck, NJ 07666 65 2053

Cited Art Landscape

Patent Info (Count) # Cites Year
 
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* Cited By Examiner

Patent Citation Ranking

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KROGER CO., THE, A CORP. OF OH (2)
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Carbon Technologies NV (1)
6964695 Method and equipment for removing volatile compounds from air 5 2003
 
ENZO THERAPEUTICS, INC. C/O ENZO BIOCHEM, INC. (1)
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7698345 Methods and apparatus for fusing databases 4 2003
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8181848 Methods and apparatus for metering printed media 3 2006
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EXCALIBUR IP, LLC (1)
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PATRICE D. GUYOT (1)
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6484146 System for offering targeted discounts to customers and collecting purchasing behavior data 99 1997
7024374 Targeted marketing and purchase behavior monitoring system 90 2000
 
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8799208 Method and system for evaluating, reporting, and improving on-line promotion effectiveness 0 2000
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7191447 Managing transfers of information in a communications network 13 2000
7448040 Transfers of information in a communications network 15 2007
8935706 Managing transfers of information in a communications network 1 2008
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8286185 Managing transfers of information in a communications network 0 2010
 
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6237145 System for accessing promotion information and for generating redeemable coupons therefrom 168 1996
 
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7139723 Privacy compliant multiple dataset correlation system 84 2001
7383243 Systems and methods for creating and evaluating content and predicting responses to content 28 2002
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7302419 Dynamic operator identification system and methods 47 2002
7236941 Event invalidation method 49 2002
7197472 Market data acquisition system 79 2002
7194421 Content attribute impact invalidation method 60 2002
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7739140 Content reaction display 52 2002
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TOSHIBA GLOBAL COMMERCE SOLUTIONS HOLDINGS CORPORATION (1)
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NEWS AMERICA MARKETING PROPERTIES L.L.C. (3)
8050969 Interactive marketing network and process using electronic certificates 9 2008
8775245 Secure coupon distribution 1 2010
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GO DADDY OPERATING COMPANY, LLC (20)
7921035 Parked webpage domain name suggestions 4 2005
7917389 Relevant email ads for domain name advertiser 4 2005
7890369 Relevant online ads for domain name advertiser 3 2005
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* 2007/0115,512 RELEVANT MESSAGES ASSOCIATED WITH OUTGOING FAX DOCUMENTS 7 2005
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8312364 Social website domain registration announcement and search engine feed 5 2009
8276057 Announcing a domain name registration on a social website 2 2009
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8332271 Web influenced in-store transactions 0 2011
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8006261 System and method for personalized message creation and delivery 20 2000
7904922 Template creation and editing for a message campaign 12 2000
7490344 System and method for seamless switching 29 2000
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8572646 System and method for simultaneous broadcast for personalized messages 30 2001
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7657428 System and method for seamless switching of compressed audio streams 6 2002
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7382796 System and method for seamless switching through buffering 20 2003
8843990 System and method for optimized channel switching in digital television broadcasting 0 2003
8170096 System and method for optimized encoding and transmission of a plurality of substantially similar video fragments 0 2004
9396212 System and method for enhanced video selection 0 2005
8132204 System and method for enhanced video selection and categorization using metadata 1 2006
7917924 Systems and methods for semantic editorial control and video/audio editing 10 2006
7870577 Systems and methods for semantic editorial control and video/audio editing 9 2006
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9087126 System and method for enhanced video selection using an on-screen remote 3 2006
7900227 Systems and methods for managing and distributing media content 1 2007
7895620 Systems and methods for managing and distributing media content 9 2007
7890971 Systems and methods for managing and distributing media content 3 2007
7870578 Systems and methods for managing and distributing media content 0 2007
7870579 Systems and methods for managing and distributing media content 0 2007
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8571051 System and method for seamless switching through buffering 0 2010
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FLYCAST COMMUNICATIONS CORPORATION (A DELAWARE CORPORATION) (1)
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INTERAD TECHNOLOGIES, LLC (1)
8813123 Content with customized advertisement 0 2003
 
VISIBLE WORLD (1)
9060200 System and method for digital program insertion in cable systems 0 2005
 
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6442529 Methods and apparatus for delivering targeted information and advertising over the internet 284 1999
 
The MacManus Group, Inc. (1)
6516338 Apparatus and accompanying methods for implementing network servers for use in providing interstitial web advertisements to a client computer 110 1999
 
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Welcome Real-Time (2)
6419161 Apparatus and method for processing coded information stored on an integrated circuit card 47 2001
6722573 Apparatus and method for processing coded information stored in an integrated circuit card 7 2002
 
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7110967 Method for refining an online marketplace selection for enhancing e-commerce 18 2000
* Cited By Examiner