US Patent No: 5,515,270

Number of patents in Portfolio can not be more than 2000

Technique for correlating purchasing behavior of a consumer to advertisements

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Abstract

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Advertisements and promotions to which a consumer has been exposed are monitored together with the subsequent purchasing behavior of that consumer. The information is combined to analyze whether and to what extent the advertisements and/or promotions influenced the consumer's purchases. Purchases are monitored by producing a machine readable record thereof with a store cash register. The consumer inserts this record into a home unit which stores this information. The home unit is also capable of issuing a reward to the consumer for cooperating. Also, the advertising, promotion and/or purchase data is classified by the home unit into selected categories which can be accessed by a computer for further processing to provide, for example, certain test results of interest relatively quickly because only a portion of all the collected data needs to be analyzed.

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First Claim

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Patent Owner(s)

Patent OwnerAddressTotal Patents
WINMORE, INC.TENAFLY, NJ18

International Classification(s)

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  • [Patents Count]

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Weinblatt, Lee S 797 Winthrop Rd., Teaneck, NJ 07666 65 1989

Cited Art Landscape

Patent Info (Count) # Cites Year
 
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* Cited By Examiner

Patent Citation Ranking

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Patent Info (Count) # Cites Year
 
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EXCALIBUR IP, LLC (1)
* 2009/0018,907 MANAGING IMPRESSION DEFAULTS 4 2007
 
PATRICE D. GUYOT (1)
* 6,119,098 System and method for targeting and distributing advertisements over a distributed network 403 1997
 
MICRO ENHANCEMENT INTERNATIONAL (3)
* 5,857,175 System and method for offering targeted discounts to customers 571 1995
6,484,146 System for offering targeted discounts to customers and collecting purchasing behavior data 96 1997
7,024,374 Targeted marketing and purchase behavior monitoring system 81 2000
 
EREWARDS, INC. (2)
8,799,208 Method and system for evaluating, reporting, and improving on-line promotion effectiveness 0 2000
* 2002/0161,779 Method and system for evaluating, reporting, and improving on-line promotion effectiveness 24 2000
 
GENERAL MILLS, INC. (1)
* 2003/0083,925 System and method for product category management analysis 47 2001
 
$AVE$MART, INC., CALIFORNIA CORPORATION (1)
6,237,145 System for accessing promotion information and for generating redeemable coupons therefrom 166 1996
 
MAGGIO MEDIA RESEARCH, LLC (12)
7,139,723 Privacy compliant multiple dataset correlation system 73 2001
7,383,243 Systems and methods for creating and evaluating content and predicting responses to content 22 2002
* 2003/0055,759 System and methods for creating and evaluating content and predicting responses to content 6 2002
7,302,419 Dynamic operator identification system and methods 44 2002
7,236,941 Event invalidation method 46 2002
7,197,472 Market data acquisition system 72 2002
7,194,421 Content attribute impact invalidation method 52 2002
* 2003/0149,649 Event invalidation method 1 2002
* 2003/0110,109 Content attribute impact invalidation method 2 2002
* 2003/0105,694 Market data acquisition system 10 2002
7,739,140 Content reaction display 45 2002
* 2003/0172,374 Content reaction display 108 2002
 
TOSHIBA GLOBAL COMMERCE SOLUTIONS HOLDINGS CORPORATION (1)
* 6,976,000 Method and system for researching product dynamics in market baskets in conjunction with aggregate market basket properties 25 2000
 
GO DADDY OPERATING COMPANY, LLC (19)
7,921,035 Parked webpage domain name suggestions 3 2005
7,917,389 Relevant email ads for domain name advertiser 2 2005
7,890,369 Relevant online ads for domain name advertiser 2 2005
* 2005/0172,031 PARKED WEBPAGE DOMAIN NAME SUGGESTIONS 14 2005
* 2005/0165,896 RELEVANT EMAIL ADS FOR DOMAIN NAME ADVERTISER 9 2005
* 2005/0165,904 RELEVANT ONLINE ADS FOR DOMAIN NAME ADVERTISER 12 2005
* 2007/0115,512 RELEVANT MESSAGES ASSOCIATED WITH OUTGOING FAX DOCUMENTS 7 2005
* 2007/0115,498 RELEVANT MESSAGES ASSOCIATED WITH INCOMING FAX DOCUMENTS 14 2005
* 2010/0223,143 DYNAMIC CONTENT RELEVANT DOMAIN NAME SUGGESTION IN ONLINE ADVERTISING 3 2009
* 2010/0223,144 SYSTEMS FOR GENERATING ONLINE ADVERTISEMENTS OFFERING DYNAMIC CONTENT RELEVANT DOMAIN NAMES FOR REGISTRATION 0 2009
* 2010/0223,113 SYSTEMS FOR EMBEDDING ADVERTISEMENTS OFFERING AVAILABLE, DYNAMIC-CONTENT-RELEVANT DOMAIN NAMES IN ONLINE VIDEO 3 2009
8,312,364 Social website domain registration announcement and search engine feed 4 2009
8,276,057 Announcing a domain name registration on a social website 1 2009
* 2011/0066,930 SOCIAL WEBSITE DOMAIN REGISTRATION ANNOUNCEMENT 3 2009
* 2010/0046,037 Presenting Relevant Messages Associated with Incoming Fax Documents Using Multiple Facsimiles 12 2009
* 2010/0039,674 Relevant Messages Associated with Outgoing Fax Documents Using Multiple Facsimiles 0 2009
* 2010/0039,676 Relevant Messages Associated with Incoming Fax Documents Using Multiple Facsimiles 12 2009
* 2010/0039,678 Presenting Relevant Messages Associated with Incoming Fax Documents 15 2009
* 2010/0039,675 Relevant Messages Associated with Outgoing Fax Documents Using Previous Facsimile 0 2009
 
News America Marketing Properties, LLC (3)
8,050,969 Interactive marketing network and process using electronic certificates 5 2008
8,775,245 Secure coupon distribution 1 2010
8,370,200 Interactive marketing network and process using electronic certificates 2 2011
 
III HOLDINGS 1, LLC (1)
* 2003/0212,595 Real-time promotion engine system and method 52 2002
 
UNICAST COMMUNICATIONS CORPORATION (3)
* 2003/0023,488 Technique for implementing interstitial web advertising through use of an Ad Descriptor file 32 2002
* 2003/0004,804 Technique for implementing interstitial web advertising through use of an Ad Descriptor file 34 2002
* 2002/0198,778 Technique for implementing interstitial web advertising through use of an Ad Descriptor file 26 2002
 
APPNEXUS RESOURCES, INC. (2)
* 6,026,368 On-line interactive system and method for providing content and advertising information to a targeted set of viewers 539 1995
6,601,041 Method of providing targeted advertisements to a computer mediated communications network 73 2000
 
TARGET BRANDS, INC. (4)
8,489,452 Systems and methods for providing a user incentive program using smart card technology 5 2003
8,332,271 Web influenced in-store transactions 0 2011
8,650,085 Web influenced in-store transactions 0 2012
9,152,973 Systems and methods for providing a user incentive program using circuit chip technology 0 2013
 
VISIBLE WORLD, INC. (30)
8,006,261 System and method for personalized message creation and delivery 12 2000
7,904,922 Template creation and editing for a message campaign 10 2000
7,490,344 System and method for seamless switching 29 2000
* 2002/0122,430 System and method for seamless switching 39 2001
8,572,646 System and method for simultaneous broadcast for personalized messages 25 2001
* 2002/0013,943 System and method for simultaneous broadcast for personalized messages 74 2001
7,657,428 System and method for seamless switching of compressed audio streams 6 2002
* 2003/0045,957 System and method for seamless switching of compressed audio streams 22 2002
7,382,796 System and method for seamless switching through buffering 19 2003
8,843,990 System and method for optimized channel switching in digital television broadcasting 0 2003
8,170,096 System and method for optimized encoding and transmission of a plurality of substantially similar video fragments 0 2004
9,396,212 System and method for enhanced video selection 0 2005
8,132,204 System and method for enhanced video selection and categorization using metadata 0 2006
7,917,924 Systems and methods for semantic editorial control and video/audio editing 8 2006
7,870,577 Systems and methods for semantic editorial control and video/audio editing 9 2006
* 2007/0168,259 Systems and methods for semantic editorial control and video/audio editing 1 2006
9,087,126 System and method for enhanced video selection using an on-screen remote 2 2006
7,900,227 Systems and methods for managing and distributing media content 1 2007
7,895,620 Systems and methods for managing and distributing media content 8 2007
7,890,971 Systems and methods for managing and distributing media content 3 2007
7,870,578 Systems and methods for managing and distributing media content 0 2007
7,870,579 Systems and methods for managing and distributing media content 0 2007
7,861,261 Systems and methods for managing and distributing media content 2 2007
* 2007/0192,192 Systems and methods for managing and distributing media content 19 2007
* 2007/0192,193 Systems and methods for managing and distributing media content 5 2007
9,357,179 Systems and methods for generating media content using microtrends 0 2007
7,870,580 Systems and methods for managing and distributing media content 0 2008
* 2009/0177,542 SYSTEMS AND METHODS FOR MANAGING AND DISTRIBUTING MEDIA CONTENT 97 2008
8,571,051 System and method for seamless switching through buffering 0 2010
* 2011/0176,553 SYSTEM AND METHOD FOR SEAMLESS SWITCHING THROUGH BUFFERING 1 2010
 
FLYCAST COMMUNICATIONS CORPORATION (A DELAWARE CORPORATION) (1)
* 6,285,987 Internet advertising system 510 1997
 
INTERAD TECHNOLOGIES, LLC (1)
8,813,123 Content with customized advertisement 0 2003
 
VISIBLE WORLD (1)
9,060,200 System and method for digital program insertion in cable systems 0 2005
 
Soverain Software LLC (4)
7,191,447 Managing transfers of information in a communications network 11 2000
7,448,040 Transfers of information in a communications network 13 2007
8,935,706 Managing transfers of information in a communications network 0 2008
8,286,185 Managing transfers of information in a communications network 0 2010
 
F. POSZAT HU, L.L.C. (1)
6,442,529 Methods and apparatus for delivering targeted information and advertising over the internet 275 1999
 
The MacManus Group, Inc. (1)
6,516,338 Apparatus and accompanying methods for implementing network servers for use in providing interstitial web advertisements to a client computer 102 1999
 
FACEBOOK, INC. (2)
* 6,014,638 System for customizing computer displays in accordance with user preferences 655 1996
7,698,173 Method and medium for customizing the presentation of content displayed to a user 43 2007
 
NCH MARKETING SERVICES, INC. (2)
* 5,978,013 Apparatus and method for generating product coupons in response to televised offers 175 1996
* 2003/0204,442 Scanning and voiding method and apparatus for processing coupons 3 2002
 
Welcome Real-Time (2)
6,419,161 Apparatus and method for processing coded information stored on an integrated circuit card 47 2001
6,722,573 Apparatus and method for processing coded information stored in an integrated circuit card 7 2002
 
STOREBUSTERS, INC. (1)
7,110,967 Method for refining an online marketplace selection for enhancing e-commerce 18 2000
* Cited By Examiner