US Patent No: 5,515,270

Number of patents in Portfolio can not be more than 2000

Technique for correlating purchasing behavior of a consumer to advertisements

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Abstract

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Advertisements and promotions to which a consumer has been exposed are monitored together with the subsequent purchasing behavior of that consumer. The information is combined to analyze whether and to what extent the advertisements and/or promotions influenced the consumer's purchases. Purchases are monitored by producing a machine readable record thereof with a store cash register. The consumer inserts this record into a home unit which stores this information. The home unit is also capable of issuing a reward to the consumer for cooperating. Also, the advertising, promotion and/or purchase data is classified by the home unit into selected categories which can be accessed by a computer for further processing to provide, for example, certain test results of interest relatively quickly because only a portion of all the collected data needs to be analyzed.

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Patent Owner(s)

Patent OwnerAddressTotal Patents
WINMORE, INC.TENAFLY, NJ16

International Classification(s)

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  • [Patents Count]

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Weinblatt, Lee S Teaneck, NJ 74 1523

Cited Art Landscape

Patent Info (Count) # Cites Year
 
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Other [Check patent profile for assignment information] (2)
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Patent Citation Ranking

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Patent Info (Count) # Cites Year
 
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Other [Check patent profile for assignment information] (6)
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