Apparatus and methods for using compressed codes for monitoring television program viewing

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 5532732
SERIAL NO

08122146

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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An apparatus and method for television audience monitoring includes an apparatus and method for determining that a television is turned on. Compressed codes, each representative of, and compressed in length from, the combination of a channel and a time-of-day for a program are retrieved from a television signal received by the television. Each compressed code is decoded and expanded into a channel and time-of-day for a program. The channel and time-of-day for a program are stored when the apparatus for determining that a television set is turned on indicates that the television set is turned on. Alternately, the compressed codes are stored. The decoding and expanding of the compressed code into channel and time-of-day is performed as a function of the clock output. Upon command the stored channel and time-of-day for a program or the stored compressed code for a program are sent over a telephone line.

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Patent Owner(s)

Patent OwnerAddress
ROVI GUIDES INC2160 GOLD STREET SAN JOSE CA 95002

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Kwoh, Daniel S La Canada, CA 94 7424
Yuen, Henry C Redondo Beach, CA 151 13513

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