Method of advertisement selection for interactive service
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United States of America Patent
Stats
-
Jul 2, 1996
Grant Date -
N/A
app pub date -
Apr 29, 1994
filing date -
Apr 29, 1994
priority date (Note) -
In Force
status (Latency Note)
Importance
Abstract
Described is a technique for an interactive television ('ITV') system wherein viewers are allowed to select a desired level of advertisements with which they are provided. The technique comprises transmitting to a interactive services subscriber location a program and a set of advertisements (collectively referred to as a 'show'). The set of advertisements is selected based upon an input from a user associated with the interactive services subscriber location. The input comprises an indicator of an amount of advertisements in the set of advertisements. Another feature of the ITV system described is that it allows for adjusting an amount of a bill of a subscriber to interactive television services based upon the amount of advertisements viewed in a show.
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Family
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Cited Art Landscape
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