US Patent No: 5,600,366
Number of patents in Portfolio can not be more than 2000
Methods and apparatus for digital advertisement insertion in video programming
Stats
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Feb 4, 1997
Issued date -
Mar 22, 1995
filing date -
08/408,253
serial no -
In Force
status
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Abstract
Digital ad insertion methods and apparatus permit timely and correct switchovers from network programming to local advertising in ways which occur smoothly without a disruption in perception to the viewer. Switchovers occur at packet or frame boundaries and are designed to occur upon detection of idle information from a network source.
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First Claim
Related Publications
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- 15 United States
- 10 France
- 8 Japan
- 7 China
- 5 Korea
- 2 Other
Patent Owner(s)
| Patent Owner | Address | Total Patents |
|---|---|---|
| VERIZON PATENT AND LICENSING INC. | BASKING RIDGE, NJ | 753 |
International Classification(s)
- [Classification Symbol]
- [Patents Count]
Inventor(s)
| Inventor Name | Address | # of filed Patents | Total Citations |
|---|---|---|---|
| Schulman, Martin A | Herndon, VA | 2 | 253 |
Cited Art
| Patent Info | (Count) | # Cites | Year |
|---|---|---|---|
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| 4,814,883 Multiple input/output video switch for commerical insertion system | 94 | 1988 | |
| 5,200,825 Commercial insertion system remotely controlling multiple video switches | 35 | 1992 | |
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| 5,216,515 Addressable video feed system | 78 | 1991 | |
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| 4,974,085 Television signal substitution | 48 | 1989 | |
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| 5,424,770 Method and apparatus for automatic insertion of a television signal from a remote source | 169 | 1994 | |
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| 4,230,990 Broadcast program identification method and system | 442 | 1979 | |
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| 5,412,416 Video media distribution network apparatus and method | 203 | 1992 | |
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| 5,283,639 Multiple media delivery network method and apparatus | 303 | 1991 | |
Patent Citation Ranking
Forward Cites
| Patent Info | (Count) | # Cites | Year |
|---|---|---|---|
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| 6,704,930 Advertisement insertion techniques for digital video streams | 76 | 2000 | |
| 7,500,258 Advertisement subgroups for digital streams | 13 | 2000 | |
| 6,615,039 Advertisement subgroups for digital streams | 102 | 2000 | |
| 7,068,724 Method and apparatus for inserting digital media advertisements into statistical multiplexed streams | 15 | 2000 | |
| 8,151,295 Queue based advertisement scheduling and sales | 1 | 2000 | |
| 8,180,675 System and method for automatically managing avail inventory data and avail pricing | 0 | 2000 | |
| 7,039,932 Queue-based head-end advertisement scheduling method and apparatus | 34 | 2000 | |
| 7,653,923 Scheduling and presenting IPG ads in conjunction with programming ads in a television environment | 1 | 2000 | |
| 7,328,448 Advertisement distribution system for distributing targeted advertisements in television systems | 9 | 2000 | |
| 7,331,057 Grouping advertisement subavails | 8 | 2000 | |
| 7,228,555 System and method for delivering targeted advertisements using multiple presentation streams | 13 | 2000 | |
| 7,185,353 System and method for delivering statistically scheduled advertisements | 22 | 2001 | |
| 7,810,114 Advertisement filtering and storage for targeted advertisement systems | 7 | 2005 | |
| 7,152,237 Delivering targeted advertisements to the set-top-box | 10 | 2005 | |
| 7,450,647 Method and apparatus for inserting digital media advertisements into statistical multiplexed streams | 0 | 2006 | |
| 7,984,466 Advertising management system for digital video streams | 1 | 2007 | |
| 8,087,045 Grouping advertisement subavails | 0 | 2008 | |
| 8,170,122 Method and apparatus for inserting digital media advertisements into statistical multiplexed streams | 0 | 2008 | |
| 8,443,385 System and method for delivering statistically scheduled advertisements | 0 | 2009 | |
| 8,042,131 Scheduling and presenting IPG ads in conjunction with programming ads in a television environment of application | 0 | 2009 | |
| 8,225,347 Advertisement filtering and storage for targeted advertisement systems | 0 | 2010 | |
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| 6,959,042 Methods and apparatus for measuring compressed video signals and applications to statistical remultiplexing | 27 | 2001 | |
| 7,870,590 System and method for fast start-up of live multicast streams transmitted over a packet network | 2 | 2004 | |
| 7,680,047 Maximum transmission unit tuning mechanism for a real-time transport protocol stream | 2 | 2005 | |
| 8,218,654 Method for reducing channel change startup delays for multicast digital video streams | 1 | 2006 | |
| 7,694,002 System and method for dynamically upgrading / downgrading a conference session | 0 | 2006 | |
| 8,326,927 Method and apparatus for inviting non-rich media endpoints to join a conference sidebar session | 0 | 2006 | |
| 8,358,763 Camping on a conference or telephony port | 0 | 2006 | |
| 8,120,637 Virtual theater system for the home | 0 | 2006 | |
| 7,847,815 Interaction based on facial recognition of conference participants | 3 | 2006 | |
| 7,693,190 Lip synchronization for audio/video transmissions over a network | 3 | 2006 | |
| 8,121,277 Catch-up playback in a conferencing system | 1 | 2006 | |
| 8,149,261 Integration of audio conference bridge with video multipoint control unit | 0 | 2007 | |
| 8,208,003 Minimizing fast video update requests in a video conferencing system | 0 | 2007 | |
| 8,289,362 Audio directionality control for a multi-display switched video conferencing system | 0 | 2007 | |
| 8,462,847 Method and apparatus for immediate display of multicast IPTV over a bandwidth constrained network | 0 | 2011 | |
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| 8,086,491 Method and system for targeted content distribution using tagged data streams | 4 | 2001 | |
| 8,132,202 Methods and systems for providing targeted content | 1 | 2004 | |
| 7,802,276 Systems, methods and products for assessing subscriber content access | 1 | 2005 | |
| 8,219,411 Methods, systems, and products for targeting advertisements | 0 | 2009 | |
| 8,224,662 Methods, systems, and products for developing tailored content | 0 | 2009 | |
| 7,934,227 Methods and systems for capturing commands | 0 | 2009 | |
| 7,945,928 Methods, systems, and products for classifying subscribers | 3 | 2009 | |
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| 8,108,895 Content selection based on signaling from customer premises equipment in a broadcast network | 4 | 2006 | |
| 7,730,509 Asset delivery reporting in a broadcast network | 12 | 2006 | |
| 8,065,703 Reporting of user equipment selected content delivery | 0 | 2006 | |
| 7,698,236 Fuzzy logic based viewer identification for targeted asset delivery system | 12 | 2007 | |
| 8,272,009 System and method for inserting media based on keyword search | 2007 | ||
| 7,849,477 Asset targeting system for limited resource environments | 2 | 2008 | |
| 8,146,126 Request for information related to broadcast network content | 0 | 2009 | |
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| 7,694,318 Video detection and insertion | 1 | 2004 | |
| 7,690,011 Video stream modification to defeat detection | 1 | 2005 | |
| 7,809,154 Video entity recognition in compressed digital video streams | 13 | 2006 | |
| 8,365,216 Video stream modification to defeat detection | 1 | 2010 | |
| 7,930,714 Video detection and insertion | 3 | 2010 | |
| 8,073,194 Video entity recognition in compressed digital video streams | 4 | 2010 | |
| 8,374,387 Video entity recognition in compressed digital video streams | 1 | 2011 | |
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| 7,487,529 Electronic program guide system with advertising messages in pop-ups | 21 | 1998 | |
| 7,421,724 Systems and methods for displaying information regions in an interactive electronic program guide | 13 | 2002 | |
| 7,493,641 Method and system for displaying advertisements in an electronic program guide | 12 | 2003 | |
| 7,480,929 Method and system for displaying advertisements in an electronic program guide | 14 | 2003 | |
| 8,181,200 Method and system for displaying advertising, video, and program schedule listing | 0 | 2007 | |
| 8,453,174 Method and system for displaying advertising, video, and program schedule listing | 0 | 2010 | |
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| 6,049,824 System and method for modifying an information signal in a telecommunications system | 23 | 1997 | |
| 6,539,546 Transport of digitized signals over a ring network | 3 | 1998 | |
| 6,389,030 Internet access over a ring network | 27 | 1998 | |
| 7,194,005 Circuits and methods for a ring network | 0 | 2000 | |
| 7,065,095 Telecommunication network with variable address learning, switching and routing | 13 | 2001 | |
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| 7,921,035 Parked webpage domain name suggestions | 1 | 2005 | |
| 7,917,389 Relevant email ads for domain name advertiser | 1 | 2005 | |
| 7,890,369 Relevant online ads for domain name advertiser | 1 | 2005 | |
| 8,312,364 Social website domain registration announcement and search engine feed | 0 | 2009 | |
| 8,276,057 Announcing a domain name registration on a social website | 0 | 2009 | |
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| 7,460,684 Method and apparatus for embedding watermarks | 5 | 2005 | |
| 8,078,301 Methods and apparatus for embedding codes in compressed audio data streams | 1 | 2007 | |
| 7,643,652 Method and apparatus for embedding watermarks | 3 | 2008 | |
| 8,085,975 Methods and apparatus for embedding watermarks | 2 | 2009 | |
| 8,351,645 Methods and apparatus for embedding watermarks | 0 | 2011 | |
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| 7,788,687 Push advertising model using multiple digital streams | 0 | 2000 | |
| 7,079,176 Digital interactive system for providing full interactivity with live programming events | 78 | 2000 | |
| 7,305,691 System and method for providing targeted programming outside of the home | 31 | 2001 | |
| 7,448,063 Digital interactive system for providing full interactivity with live programming events | 34 | 2002 | |
| 7,075,899 System and method for providing private in-band data to digital set-top boxes in a broadcast environment | 6 | 2002 | |
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| 7,146,632 Interactive information aggregator for an interactive television system | 25 | 2001 | |
| 7,266,832 Advertisement swapping using an aggregator for an interactive television system | 38 | 2001 | |
| 8,434,103 Method of substituting content during program breaks | 0 | 2001 | |
| 8,375,407 System and apparatus for displaying substitute content | 0 | 2001 | |
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| 5,886,731 Video data receiving apparatus, video data transmitting apparatus, and broadcasting system | 58 | 1996 | |
| 6,553,073 Sending device, receiving device, sending-receiving device, transmitter, and transmitting method | 7 | 1998 | |
| 6,751,800 Information processing apparatus, method, and computer-readable medium | 22 | 1999 | |
| 6,912,571 Method of replacing content | 37 | 2000 | |
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| 6,799,326 Interactive television program guide system with local advertisements | 72 | 2002 | |
| 7,398,541 Electronic television program guide schedule system and method | 11 | 2003 | |
| 8,352,978 Systems and methods for advertising television networks, channels, and programs | 0 | 2009 | |
| 8,359,616 Systems and methods for automatically generating advertisements using a media guidance application | 1 | 2009 | |
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| 7,496,943 Network system for presenting advertising | 58 | 2000 | |
| 6,712,702 Method and system for playing games on a network | 120 | 2001 | |
| 8,065,702 Network advertising and game playing | 0 | 2009 | |
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| 7,996,864 Method and apparatus for displaying television programs and related text | 0 | 2003 | |
| 8,448,209 System and method for displaying advertisements responsive to EPG information | 0 | 2007 | |
| 8,336,071 System and method for modifying advertisement responsive to EPG information | 2 | 2010 | |
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| 7,051,351 System and method of inserting advertisements into an information retrieval system display | 56 | 1999 | |
| 7,916,631 Load balancing in set top cable box environment | 0 | 2005 | |
| 8,207,989 Multi-video synthesis | 2 | 2008 | |
|
|
|||
| 8,214,422 Methods and apparatus for sending content between client devices | 0 | 2002 | |
| 8,155,498 System and method for indexing commercials in a video presentation | 0 | 2002 | |
| 7,251,413 System and method for improved blackfield detection | 15 | 2002 | |
|
|
|||
| 7,516,215 Device, method, and network system for replacing content | 0 | 2005 | |
| 7,949,791 Device and method for replacing terms in documents with hyperlinks | 2 | 2009 | |
| 8,195,796 Observation device, method, and computer program product for replacing content | 0 | 2011 | |
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| 5,907,366 Vertical blanking insertion device | 46 | 1996 | |
| 5,892,535 Flexible, configurable, hierarchical system for distributing programming | 206 | 1996 | |
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| 5,740,549 Information and advertising distribution system and method | 1112 | 1995 | |
| 6,138,162 Method and apparatus for configuring a client to redirect requests to a caching proxy server based on a category ID with the request | 203 | 1997 | |
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| 6,487,721 Apparatus and method for digital advertisement insertion in a bitstream | 87 | 1999 | |
| 7,068,719 Splicing of digital video transport streams | 2 | 2001 | |
|
|
|||
| 7,941,818 System and method for utilizing EPG database for modifying advertisements | 0 | 2007 | |
| 8,272,011 Method and system for displaying advertisements between schedule listings | 2010 | ||
|
|
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| 7,666,651 Polypeptide having heparanase activity | 1 | 2001 | |
| 8,048,993 Heparanase specific molecular probes and their use in research and medical applications | 0 | 2008 | |
|
|
|||
| 7,689,598 Method and system for file system synchronization between a central site and a plurality of remote sites | 0 | 2001 | |
| 7,818,765 System for object retransmission without a continuous network connection in a digital media distributor system | 0 | 2008 | |
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| 8,050,969 Interactive marketing network and process using electronic certificates | 1 | 2008 | |
| 8,370,200 Interactive marketing network and process using electronic certificates | 0 | 2011 | |
|
|
|||
| 7,664,794 Content-based storage management | 4 | 2004 | |
| 8,195,616 Content-based storage management | 0 | 2010 | |
|
|
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| 5,931,922 Media server system for preventing FIFO buffer underflow during multiple channel startup by waiting until buffer receives plurality of data blocks before enabling buffer to transmit received data | 3 | 1996 | |
| 6,185,636 Media server system and method for preventing FIFO buffer underflow during multiple channel startup by pre-loading a decoder buffer prior to issuing a play command | 2 | 1999 | |
|
|
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| 8,078,493 Method and system for pause ads | 0 | 2001 | |
| 7,917,008 Interface for resolving recording conflicts with network devices | 2 | 2002 | |
|
|
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| 6,650,710 Packet filtering | 8 | 2000 | |
| 7,116,719 Packet filtering | 2 | 2002 | |
|
|
|||
| 6,154,462 Circuits and methods for a ring network | 30 | 1997 | |
|
|
|||
| 8,424,036 Targeted/addressable advertisement insertion into video streams delivered to users | 0 | 2008 | |
|
|
|||
| 7,920,581 Tree-type broadcast system, method of participating and withdrawing tree-type broadcast system, node device, and node process program | 0 | 2008 | |
|
|
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| 6,859,936 Method and system for producing program-integrated commercials | 2 | 2001 | |
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|
|||
| 7,206,434 Method and system for measurement of the duration an area is included in an image stream | 3 | 2001 | |
|
|
|||
| 5,859,660 Non-seamless splicing of audio-video transport streams | 125 | 1996 | |
|
|
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| 7,697,070 Method of providing standard definition local television content | 0 | 2005 | |
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|
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| 6,807,558 Utilization of information "push" technology | 134 | 1998 | |
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|
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| 5,946,646 Interactive advertising system and device | 149 | 1996 | |
|
|
|||
| 7,657,646 System and method for communication of streaming data | 0 | 2004 | |
|
|
|||
| 8,264,544 Automated content insertion into video scene | 0 | 2007 | |
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|
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| 6,473,903 Method and system for implementing interactive broadcast programs and commercials | 32 | 1996 | |
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|
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| 6,067,479 FM translator unobtrusive audio segment insertion system | 0 | 1997 | |
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| 5,751,356 Video/audio signal coding system and method | 21 | 1996 | |
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| 7,237,250 Promotion server using video on demand channel | 5 | 2001 | |
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|
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| 6,297,853 Apparatus and method for detecting, identifying and incorporating advertisements in a video image | 30 | 1998 | |
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|
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| 6,173,311 Apparatus, method and article of manufacture for servicing client requests on a network | 209 | 1997 | |
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|
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| 7,554,977 Method and apparatus for indicating packet boundaries in frames | 1 | 2002 | |
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| 7,653,737 System and method for communication of streaming data | 1 | 2004 | |
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| 5,959,659 MPEG-2 transport stream decoder having decoupled hardware architecture | 79 | 1995 | |
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| 7,969,972 System for receiving packet stream | 0 | 2005 | |
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|
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| 8,412,363 Methods and apparatus for mixing compressed digital bit streams | 0 | 2005 | |
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| 7,313,810 Multimedia information transmission and distribution system | 18 | 1997 | |
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| 6,177,960 TV signal receiver | 4 | 1998 | |
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| 7,230,653 Method and apparatus for real time insertion of images into video | 27 | 2000 | |
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| 7,360,159 System for creating media presentations of computer software application programs | 4 | 2003 | |
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| 7,046,956 Messaging and promotion for digital audio media players | 3 | 2000 | |
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| 6,698,020 Techniques for intelligent video ad insertion | 387 | 1998 | |
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| 6,792,615 Encapsulated, streaming media automation and distribution system | 170 | 1999 | |
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| 6,577,716 Internet radio system with selective replacement capability | 47 | 1999 | |
| 8,131,133 System and method for modifying broadcast signals in closed circuit systems | 0 | 2002 | |
Maintenance Fees
| Fee | Large entity fee | small entity fee | micro entity fee | due date |
|---|
| Fee | Large entity fee | small entity fee | micro entity fee |
|---|---|---|---|
| Surcharge after expiration - Late payment is unavoidable | $700.00 | $350.00 | $175.00 |
| Surcharge after expiration - Late payment is unintentional | $1,640.00 | $820.00 | $410.00 |