Importance

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Abstract

A method of and apparatus for creating and producing printed card products such as greeting cards for various applications, whereby a customer can select a card product for a desired application and customize or personalize certain portions of the selected card product. A terminal area or kiosk is provided at which the customer selects from a monitor screen display one of a number of different general applications for which he/she wants to obtain a card product. Upon entry of the selection via, e.g., a transparent touch-sensitive plate on the monitor screen, one or more pre-stored groups of card product design formats pertaining to the selected general application are determined, and further inquiries are made via the monitor screen to elicit certain information relating to a specific use or application for the desired card product. Once this information is entered, certain ones of the determined card product design formats are identified as pertinent and are displayed to the customer who is then permitted to choose a card product format that he/she would like to customize. Further inquiries via the monitor screen elicit appropriate text to be reproduced at designated locations in the format of the chosen card product. The customized card product is then created by, e.g., a multi-color ink plotter that is fed with specially prepared sheets of card stock.

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First Claim