Importance

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Abstract

A flexible sign board for blade signs is provided. The sign board has a frame with a mounting bracket that is connected to a resilient support. The resilient support is a plurality of springs connected to a shelf or the wall bracket according to the desired application. The springs support and maintain the sign frame perpendicular to the wall or shelf it the sign is attached to and thereby provides a 'swing away' effect of the sign when bumped into or pushed out of the consumers way. The flexible sign frame and mounting thereof will not obstruct the consumer aisle, and thereby enables the increased visibility of the displayed items from a further distance. The Flexible sign board system provides the ability to adapt the sign board to an infinite variety of varying shelf depths without using or taking away valuable retail shelf space.

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First Claim