Method and system for building a database for use with selective incentive marketing in response to customer shopping histories
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United States of America Patent
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Jun 10, 1997
Issued Date -
N/A
app pub date -
Feb 28, 1994
filing date -
May 1, 1989
priority date (Note) -
In Force
status (Latency Note)
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Abstract
The present invention includes automatic check reading techniques which enables the detection of a customer's checking account number on a check, regardless of the bank, bank branch or type of account. The customer identification code is automatically used to provide check verification as well as to provide various targeted marketing techniques based upon the customer's prior transactional history with the store.
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