Importance

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Abstract

A multimedia computerized system for detecting emotional responses of human beings and the changes therein over time. The system includes a stimulus presentation device for presenting a stimulus, such as a television commercial, occurring over a predetermined period of time to each of one or more individuals forming a population sample; measuring devices for measuring and recording a plurality of values associated with each of a plurality of physiological variables, such as heartrate, electromyography and electrodermal activity, each associated with one or more individuals; software programmed for receiving and translating each value measured by statistical calculation into a unitless statistical measure known as a z-score, then graphing the z-score on an interaction index, and then associating automatically the z-score with a semantic descriptor for an associated emotion or state of feeling, more particularly, ; and, an interactive multimedia computer for electronically storing, displaying and retrieving information and capable of at least visually displaying one or more stimuli presented at a given time interval, at least one semantic descriptor associated with the stimulus presented, and an interaction index associated with the semantic descriptor associated with the stimulus presented.

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First Claim