Importance

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Abstract

A method for comparative analysis of consumer response to product promotions which provide discounts during point-of-sale transactions. First and second promotional entries respectively related to first and second promotions for a product and each comprised of a promotional code and a discount are stored in a memory subsystem of a computer system. First and second counts of the total number of times the first and second promotional codes are received by the computer system are maintained in memory. Each time a consumer enters a promotional code on a keypad coupled to the computer system, the entered promotional code is compared to the first and second promotional codes. If the entered promotional code matches the fast promotional code, the first count stored is incremented by one and the first discount amount is transmitted to a point-of-sale transaction device coupled to the computer system. If, however, the entered promotional code matches the second promotional code, the second count stored is incremented by one and the second discount amount is transmitted to the point-of-sale transaction device. The first and second counts are retrieved from the memory subsystem and a comparative analysis of consumer response to the first and second promotions is performed by comparing the first count to the second count.

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First Claim