System and method for estimating characteristics of broadcast radio audiences
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United States of America Patent
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May 5, 1998
Grant Date -
N/A
app pub date -
Sep 27, 1995
filing date -
Sep 27, 1995
priority date (Note) -
Expired
status (Latency Note)
Importance
Abstract
A system for estimating listening audience characteristics in response to radio broadcast programming includes a central office, a plurality of remote survey sites, and a plurality of remote access sites. The survey sites collect survey data describing radio stations to which vehicle-mounted tuners are tuned. The survey data is downloaded to the central office, where the survey data is associated with a radio program broadcast by a radio station. The survey data and the radio program are presented at the remote access sites in a substantially synchronous format such that audience responses to specific radio programming can be observed.
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