System and method for delivering targeted advertisements to consumers
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United States of America Patent
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Jun 30, 1998
Grant Date -
N/A
app pub date -
Dec 13, 1994
filing date -
Dec 13, 1994
priority date (Note) -
In Force
status (Latency Note)
Importance
Abstract
This invention enhances television (and radio) advertising by targeting, delivering and displaying electronic advertising messages (commercials) within specified programming in one or more pre-determined households (or on specific display devices) while simultaneously preventing a commercial from being displayed in other households or on other displays for which it is not intended. Commercials can be delivered to specified homes or displays via either over-the-air or wired delivery systems.
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Family
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Cited Art Landscape
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