Audience response monitor and analysis system and method
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United States of America Patent
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-
Sep 22, 1998
Grant Date -
N/A
app pub date -
Jul 12, 1995
filing date -
Jul 12, 1995
priority date (Note) -
Expired
status (Latency Note)
Importance
Abstract
A system and method are provided for monitoring and analyzing audience response to a broadcast promotion. The specific embodiment for fund-raising campaigns for public television stations is addressed, wherein the taking of pledges over the telephone is automated, the response data entered directly into a computer with the use of scripted screens. The effectiveness of segments of the campaign is calculated by correlating the response data, including the number of telephone calls received, with each promotion segment. Additional methods of manipulating and displaying response data are also disclosed, including the use of demographic and audience ratings to provide an indication of the effectiveness of a promotion segment.
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Family
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Cited Art Landscape
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