Variable margin pricing system
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United States of America Patent
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Oct 13, 1998
Grant Date -
N/A
app pub date -
Feb 28, 1995
filing date -
Feb 28, 1995
priority date (Note) -
Expired
status (Latency Note)
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Abstract
A variable margin pricing system and method that generates retail prices based on customer price sensitivity. Products are grouped into pools from a first pool for most price sensitive products to a last pool for least price sensitive products. A logical relationship between margins and the customer price sensitivity is determined for the products. Based on this logical relationship and each product's pool assignment, the system and method calculate each product's margin and corresponding retail price. The method is also used to generate retail price labels having retail prices based on customer price sensitivity for the products to which the labels are to be affixed or located proximate.
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