Network communications marketing system
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United States of America Patent
Stats
-
Dec 29, 1998
Grant Date -
N/A
app pub date -
Dec 27, 1996
filing date -
Dec 27, 1996
priority date (Note) -
In Force
status (Latency Note)
Importance
Abstract
A communications marketing system allows a client station accessing a computer network through a Network Service Provider (NSP) to receive advertisements whenever the connection path between the client station and the NSP is idle. The NSP monitors traffic to/from the client station to determine when the connection path is idle. An announcement server connected to the NSP transmits advertising messages and other information to the client station when the connection path is idle. The advertisements are displayed in a predetermined location of a browser client window of the client station. The advertisements can be played/displayed for a predetermined time period.
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