Importance

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Abstract

An advertising effectiveness rating system provides advertising effectiveness rating data by assigning one telephone number to each of a plurality of advertising outlets and counting the number of times that each of the assigned telephone numbers are used. The advertising effectiveness rating system includes an advertising effectiveness rating device that receives a called number from a local switch. When a prospective purchaser calls one of the assigned telephone numbers, the local switch forwards the called number to the advertising effectiveness rating device. When a called number is received, the advertising effectiveness rating device retrieves a count that corresponds to the called number from a database, increments the count and returns the incremented count to the database. When a request for advertising effectiveness rating data is received, a controller of the advertising effectiveness rate device retrieves the database, formats the data in the database, and outputs the formatted data as the advertising effectiveness rating data.

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First Claim