Importance

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Abstract

A system and method is provided for displaying an image in a cable system including a cable headend having a plurality of cable channels and a subscriber unit with a video display, a receiver for receiving the cable channels from the cable headend, a channel selector for selecting a cable channel of the plurality of cable channels and applying the selected cable channel to the video display in order to display an image. Advertising information is transmitted to the subscriber unit. A first cable channel is selected and a first image is displayed in accordance with the first selected cable channel. A second cable channel is selected and a second image is displayed in accordance with the second selected cable channel. A channel change is determined according to the selecting of the second channel. The transmitted advertising information is applied to the video display in response to the determining to provide a display of an image representative of the advertising information. A time period between channel changes is determined and display of the image is inhibited for the time period. The advertising information is stored in the subscriber unit. The advertising information can include identification information corresponding to an advertiser.

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First Claim