
US Patent No: 5,915,243
Number of patents in Portfolio can not be more than 2000
Method and apparatus for delivering consumer promotions
Stats
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Jun 22, 1999
Issued date -
Aug 29, 1996
filing date -
08/705,142
serial no -
In Force
status
Importance
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Abstract
A method and apparatus for offering promotions to a consumer on the basis of a dynamic information profile for that consumer. The dynamic information profile is formed by creating an initial information profile for the consumer, selecting questions for the consumer based on the information profile, presenting the questions to the consumer, collecting the responses to the questions, and updating the information profile using the responses to the questions. Promotions can be offered to a consumer based upon the entire information profile or a portion of the information profile.
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First Claim
Related Publications
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International Classification(s)
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- [Patents Count]
Cited Art
| Patent Info | (Count) | # Cites | Year |
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| 4,745,468 System for evaluation and recording of responses to broadcast transmissions | 321 | 1986 | |
| 4,876,592 System for merchandising and the evaluation of responses to broadcast transmissions | 321 | 1988 | |
| 4,926,255 System for evaluation of response to broadcast transmissions | 333 | 1988 | |
| 5,034,807 System for evaluation and rewarding of responses and predictions | 444 | 1989 | |
| 5,057,915 System and method for attracting shoppers to sales outlets | 270 | 1990 | |
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| 5,128,752 System and method for generating and redeeming tokens | 527 | 1990 | |
| 5,227,874 Method for measuring the effectiveness of stimuli on decisions of shoppers | 523 | 1991 | |
| 5,249,044 Product information storage, display, and coupon dispensing system | 362 | 1992 | |
| 5,508,731 Generation of enlarged participatory broadcast audience | 222 | 1993 | |
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| 4,264,924 Dedicated channel interactive cable television system | 265 | 1979 | |
| 4,573,072 Method for expanding interactive CATV displayable choices for a given channel capacity | 278 | 1984 | |
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| 4,329,684 Apparatus using a light sensing system for sensing time modulated information from a light emitting device | 204 | 1980 | |
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| 5,063,610 Broadcasting system with supplemental data transmission and storage | 102 | 1991 | |
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| 4,910,672 Method and apparatus for dispensing discount coupons | 393 | 1987 | |
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| 4,388,008 Automatic paper feeder | 20 | 1981 | |
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| 4,630,040 Variable color electrooptic display | 79 | 1983 | |
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| 5,111,927 Automated recycling machine | 68 | 1990 | |
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| 4,377,870 Electronic audience polling system | 116 | 1978 | |
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| 4,908,761 System for identifying heavy product purchasers who regularly use manufacturers' purchase incentives and predicting consumer promotional behavior response patterns | 279 | 1988 | |
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| 4,592,546 Game of skill playable by remote participants in conjunction with a live event | 340 | 1984 | |
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| 4,807,031 Interactive video method and apparatus | 536 | 1987 | |
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| 4,541,806 Multiple aptitude testing device | 24 | 1982 | |
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| 4,268,744 Score processing system for use with ID cards | 34 | 1979 | |
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| 4,833,710 Pay television system | 138 | 1987 | |
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| 5,619,558 ATM segment of one marketing method | 164 | 1995 | |
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| 4,972,504 Marketing research system and method for obtaining retail data on a real time basis | 279 | 1990 | |
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| 2002/0172,293 Non-zero complex weighted space-time code for multiple antenna transmission | 2001 | ||
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| 4,926,256 Billing data display system for a closed circuit television system | 32 | 1989 | |
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| 4,339,798 Remote gaming system | 414 | 1979 | |
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| 4,608,601 Video response testing apparatus | 42 | 1983 | |
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| 4,671,772 Performance appraisal and training system and method of utilizing same | 103 | 1985 | |
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| 4,593,904 Player interactive video gaming device | 225 | 1984 | |
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| 4,907,079 System for monitoring and control of home entertainment electronic devices | 167 | 1987 | |
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| 4,896,791 Coupon dispensing system | 121 | 1988 | |
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| 4,949,256 Coupon validation network with storage of customer coupon data for credit on future purchases | 220 | 1988 | |
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| 5,636,346 Method and system for selectively targeting advertisements and programming | 404 | 1994 | |
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| 2002/0027,612 Spatio-temporal channel for images | 3 | 2001 | |
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| 5,515,270 Technique for correlating purchasing behavior of a consumer to advertisements | 178 | 1995 | |
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| 4,286,323 Electronic scoring device | 37 | 1979 | |
| 4,271,351 Cash replacement system and components | 35 | 1979 | |
| 4,611,996 Teaching machine | 46 | 1985 | |
| 5,576,951 Automated sales and services system | 307 | 1994 | |