Banner advertising display system and method with frequency of advertisement control
Number of patents in Portfolio can not be more than 2000
United States of America Patent
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Aug 10, 1999
Issued Date -
N/A
app pub date -
Jul 28, 1997
filing date -
Jul 28, 1997
priority date (Note) -
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Abstract
An Internet advertising system has a database, a controller, and an ad server operating as part of a web server. The database has advertising campaign information, including identification information and frequency information for how often the ad is to be served. The ad server uses the campaign information from the database to control the relative ratios of serving ads, the distribution of ads throughout the day, and any triggering mechanisms for controlling what ads are served.
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