Method of measuring the creative value in communications
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United States of America Patent
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Nov 23, 1999
Grant Date -
N/A
app pub date -
Aug 4, 1997
filing date -
Aug 4, 1997
priority date (Note) -
Expired
status (Latency Note)
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Abstract
This invention relates to a method for measuring the creative value added to a communication, such as an advertisement in the media of print, television or radio. In a preferred embodiment, the invention provides a quantitative measure of the creative value added to a communication. To this end, a communication test sample is compared to a creativity neutral control which is a communication which intentionally lacks any creativity.
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