Method and apparatus for enticing a passive television viewer by automatically playing promotional presentations of selectable options in response to the viewer's inactivity
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United States of America Patent
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Nov 30, 1999
Grant Date -
N/A
app pub date -
Dec 14, 1995
filing date -
Dec 14, 1995
priority date (Note) -
In Force
status (Latency Note)
Importance
Abstract
A method and apparatus for enticing a passive television viewer by automatically playing promotional presentations of selectable options in response to the viewer's inactivity. One embodiment of the invention presents the passive viewer with a set of selectable options. If the viewer does not select an option from the set of selectable options within a predetermined amount of time, the invention then displays a promotional presentation of a first option from the set of selectable options. A more specific embodiment of the invention displays the promotional presentation of the first option by (1) requesting promotional data concerning the first option from a service source through a communication network, and (2) receiving the promotional data from the service source through the communication network.
First Claim
Family
International Classification(s)
Cited Art Landscape
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