Internet-audiotext electronic advertising system with enhanced matching and notification
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United States of America Patent
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Nov 30, 1999
Issued Date -
N/A
app pub date -
Feb 12, 1997
filing date -
Nov 8, 1996
priority date (Note) -
In Force
status (Latency Note)
Importance
Abstract
The present invention relates to an electronic advertising system. More specifically, the present invention provides a computer based matching system that is significantly more convenient for the advertiser. In the present invention, when a person places a personal ad on the system, either via a telephone or via the Internet, the person creates a personal profile of himself by answering questions about himself and the type of person he wishes to meet. At the conclusion of the ad taking process, the system automatically finds other advertisers (whether they placed their ad via audiotext or the Internet) that match the new advertiser's profile, and the system gives the new advertiser information on how to contact his matches. Conversely, the system notifies existing advertisers when a new ad is placed that matches their profile. The system also assists users by automatically finding ads similar to those to which users respond. Finally, the system assists advertisers by automatically notifying an advertiser when a response is left to his ad.
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